Terms of Use

Last updated: 5 February 2026

1. Introduction

This page (our "Terms of Use") and the documents referred to in it, together with our Privacy Policy (the "Agreement"), set out the terms on which you may make use of this website and the services offered by Stepflow Lab.

Please read this Agreement carefully before you start to use our site. By using our site, you indicate that you accept this Agreement and agree to abide by its terms. If you are using our site on behalf of your organisation, you are also indicating that you accept this Agreement on behalf of your organisation, and references to "you" shall be deemed to include your organisation.

If you do not agree to this Agreement, please refrain from using our site.

If you have any questions about any aspect of these terms, you can contact us by emailing hello@stepflowlab.com.

2. Information About Us

This website is owned and operated by Stepflow Lab, a trading name of RGH COMMERCE LTD ("we", "our", "us"). RGH COMMERCE LTD is registered in England and Wales under company number 14990250.

3. Our Services

Stepflow Lab provides AI consultancy, workflow automation, and related implementation services to business clients ("Services"). These Services may include, but are not limited to:

  • AI strategy and readiness assessments
  • Workflow design, automation, and optimisation
  • AI tool selection, integration, and deployment
  • Training and ongoing support relating to AI-led processes
  • Cold email campaign management and lead generation services

Specific engagements are governed by separate service agreements or statements of work entered into between us and the client. In the event of any conflict between these Terms of Use and the terms of a specific service agreement, the terms of the service agreement shall prevail.

4. Security

We will not store or use any of your sensitive data except as set out in these Terms of Use and our Privacy Policy. We implement appropriate technical and organisational measures to protect the data we process.

5. Access and Registration

Access to our site is permitted on a temporary basis, and we reserve the right to withdraw or amend the service we provide on our site without notice. We will not be liable if, for any reason, our site is unavailable at any time or for any period.

From time to time, we may restrict access to some parts of our site, or our entire site, to users who have registered with us. If you register with us, the information you provide must be true, accurate, current, and complete. You are responsible for maintaining this information to ensure it remains accurate and up to date.

You are responsible for making all arrangements necessary for you to have access to our site. You are also responsible for ensuring that all persons who access our site through your internet connection are aware of this Agreement and that they comply with its terms.

6. Site Content and Changes

We aim to update our site regularly and may change the content at any time. If the need arises, we may suspend access to our site or close it indefinitely. Any material on our site may be out of date at any given time, and we are under no obligation to update such material.

7. Reliance on Information

Commentaries, case studies, and other materials posted on our site are provided for general information purposes only and are not intended to amount to professional advice on which reliance should be placed. We disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our site or by anyone who may be informed of any of its contents.

AI technologies, tools, and best practices evolve rapidly. Information on our site regarding specific AI platforms, capabilities, or performance outcomes may not reflect the latest developments at the time of reading.

8. Intellectual Property

We are the owner or the licensee of all intellectual property rights in and to our site, any software used in connection with our site, and all content contained within our site, including but not limited to text, images, graphics, logos, designs, and other materials ("Content").

Subject to your compliance with these Terms of Use, we grant you a personal, limited, non-transferable, non-sublicensable, revocable, and non-exclusive licence to access and use our site for your own internal business purposes.

You agree not to:

  • Access the site by any means other than the interfaces we provide
  • Modify, rent, lease, loan, sell, distribute, or create derivative works based on our site or Content, in whole or in part
  • Use any automated tools, bots, scrapers, or similar technology to access or extract data from our site without our prior written consent
  • Remove, alter, or obscure any copyright, trade mark, or other proprietary notices on our site

You may print off one copy and may download extracts of any Content from our site for your personal reference, and you may draw the attention of others within your organisation to Content posted on our site.

You must not modify any materials you have printed off or downloaded, and you must not use any illustrations, graphics, or other visual elements separately from any accompanying text. Our status as the authors of Content on our site must always be acknowledged.

Breach of this clause will be deemed a material breach of these Terms of Use. If we determine (in our sole discretion) that you have committed such a breach, your licence under this clause will immediately terminate, and you must return or destroy all copies of the Content you have made.

9. Intellectual Property in Our Services

Unless otherwise agreed in a separate written service agreement, the following shall apply to the intellectual property arising from our Services:

  • We retain all intellectual property rights in our pre-existing materials, methodologies, frameworks, tools, templates, and know-how, including any AI workflows, automation architectures, or systems we develop or use in the course of providing Services.
  • Where we create bespoke deliverables for you as part of a service engagement, the ownership and licensing of such deliverables shall be set out in the applicable service agreement or statement of work.
  • Nothing in these Terms of Use shall be construed as granting you any right, title, or interest in our proprietary methodologies, tools, or processes.

10. Your Information and Confidentiality

You retain all intellectual property rights in any information, data, or materials ("Your Materials") that you provide to us via our site or in connection with our Services.

By providing Your Materials to us, you grant us a non-exclusive, royalty-free licence to use, copy, store, and process Your Materials solely for the purposes of providing our Services to you and for our internal product development and improvement purposes.

Any of Your Materials which are expressly marked as confidential, or which could reasonably be expected to be regarded as confidential, will be treated as confidential and will only be used and disclosed in accordance with these Terms of Use and our Privacy Policy. We shall only disclose such information where:

  • It is or becomes publicly available other than through a breach of these terms by us
  • It was lawfully known to us before receiving it from you
  • It is received by us from a third party without knowledge of breach of any obligation owed to you
  • It is expressly authorised by you to be disclosed
  • It was independently developed by us without reference to your information
  • We are required by law or regulation to disclose it

11. Third-Party AI Tools and Services

Our Services may involve the use of third-party AI platforms, tools, and software. You acknowledge and agree that:

  • The outputs generated by AI tools are dependent on the quality and nature of the inputs provided, and we do not guarantee that any AI-generated output will be error-free, complete, or fit for any particular purpose without human review
  • Third-party AI platforms are subject to their own terms of service, acceptable use policies, and limitations, which may affect how your data is processed
  • We will take reasonable steps to inform you where third-party tools are being used as part of our Services and to ensure appropriate data handling practices are followed
  • We are not liable for any changes, outages, or discontinuation of third-party tools or platforms, though we will use reasonable endeavours to mitigate any impact on our Services to you

12. Data Protection

Where our Services involve the processing of personal data, the parties acknowledge that:

  • Where you provide personal data to us and we determine the purposes and means of processing, we act as a data controller and will process such data in accordance with our Privacy Policy and applicable data protection law, including the UK GDPR and the Data Protection Act 2018.
  • Where we process personal data on your behalf (for example, when managing contact databases for lead generation or email campaigns), a separate Data Processing Agreement shall be entered into between us, setting out the scope, nature, and purposes of such processing.

13. Limitation of Liability

Whilst we take every reasonable precaution and care in relation to our site and our Services, the material displayed on our site is provided without any guarantees, conditions, or warranties as to its accuracy. To the extent permitted by law, we expressly exclude all conditions, warranties, and other terms which might otherwise be implied by statute, common law, or the law of equity.

We accept no liability under or in connection with this Agreement (whether such liability arises in contract, tort including negligence, or otherwise) for any:

  • Loss of income or revenue
  • Loss of business
  • Loss of profits or contracts
  • Loss of anticipated savings
  • Loss of data
  • Waste of management or office time

(whether arising directly or indirectly), or for any indirect or consequential loss or damage of any kind however arising.

To the extent permitted by applicable law, our total aggregate liability to you under or in connection with this Agreement shall not exceed the total fees paid by you to us under the relevant service agreement in the twelve (12) months preceding the event giving rise to the claim, or £5,000, whichever is the greater.

Nothing in these Terms of Use shall limit or exclude our liability for:

  • Death or personal injury caused by our negligence
  • Fraud or fraudulent misrepresentation
  • Any other liability that cannot be lawfully excluded or limited under the laws of England and Wales

14. Indemnity

You agree to indemnify and hold us, our officers, directors, agents, partners, and employees harmless from any losses, damages, costs, expenses (including reasonable legal fees), and other liabilities arising out of any claim, demand, or proceeding brought by any third party due to or arising out of:

  • Your use of our site or Services
  • Your breach of this Agreement
  • Your violation of any rights of another person or entity
  • Any claim that Your Materials infringe the intellectual property rights of a third party

15. Force Majeure

We shall not be liable for any delay or failure to provide our Services or perform any obligation under these Terms of Use if the delay or failure is caused by circumstances beyond our reasonable control, including but not limited to acts of God, government actions, pandemic, fire, flood, utility failures, internet disruptions, cyberattacks, or failures of third-party AI platforms or cloud services.

16. Termination

We may terminate or suspend your access to our site and Services immediately, without prior notice, if you breach any provision of this Agreement.

Upon termination, all rights granted to you under this Agreement shall immediately cease. Clauses that by their nature should survive termination shall continue in full force and effect, including (without limitation) intellectual property provisions, limitations of liability, indemnity, and confidentiality obligations.

17. General Provisions

Entire Agreement. This Agreement constitutes the entire agreement between you and us in relation to your use of our site and supersedes all previous agreements in respect of such use, except where a separate service agreement has been entered into.

Severability. If any provision of this Agreement is found to be invalid or unenforceable by a court of competent jurisdiction, that provision shall be severed and the remaining provisions shall continue in full force and effect.

No Waiver. No failure or delay by us in exercising any right under this Agreement shall operate as a waiver of that right, nor shall any single or partial exercise of any right preclude any further exercise of that right or any other right.

Assignment. You may not assign, transfer, or sub-contract any of your rights or obligations under this Agreement without our prior written consent. We may assign or transfer our rights and obligations under this Agreement without your consent.

Third Party Rights. This Agreement does not confer any rights on any person or party other than the parties to this Agreement and, where applicable, their successors and permitted assigns pursuant to the Contracts (Rights of Third Parties) Act 1999.

18. Complaints

If you have a complaint about our Services, please contact us using the details set out below so that we can investigate. We will aim to deal quickly and fairly with any complaints in accordance with our obligations under applicable law.

19. Governing Law and Jurisdiction

This Agreement and any dispute or claim arising out of or in connection with it (including non-contractual disputes or claims) shall be governed by and construed in accordance with the laws of England and Wales.

The courts of England and Wales shall have exclusive jurisdiction to settle any dispute or claim arising out of or in connection with this Agreement.

20. Contact Us

If you have any questions about these Terms of Use, please email us at: hello@stepflowlab.com

Stepflow Lab is a trading name of RGH COMMERCE LTD (company number 14990250), registered in England and Wales.

These Terms of Use were last reviewed on 5 February 2026.